Social Media platforms are overlooked by many businesses. However, these platforms are one of the leading. fronts for any marketing team with any budget to expand their reach with almost no risk. As you may know, many small businesses even start up on social media platforms to launch their brand, but social media can also be tricky. You have to know how to tailor for each platform and how each algorithm functions to yield the best results and ROI. Knowing how to track analytics for your brand is not as easy as looking at numbers. Learning to function efficiently on social platforms takes time and trial and error. Know what is working and what needs revision. Failed posts are not gone; they just need revisions.